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Carl Zeiss Optics new president, Michael Jensen, has taken some big strides in the re-make of the company’s sales and marketing effort for the US.
Todd W. Pearson has joined the company as Vice President of Sales and Marketing, and two new sales agencies are in place to service the retail store marketplace. Total Sales and Marketing will manage store sales throughout the 13 Western states, and Murski Breeding Sales have been appointed for the South and Southeastern region. “These teams are very highly motivated, and have incredible dealer relationships second to none in their regions”, said Jensen. “These moves will impact our business immediately, and make a significant difference for us”.
The Carl Zeiss Group, which includes medical and research, industrial, eye care and lifestyle products, has more than 24,000 employees and total sales of 2.9 billion Euros worldwide. The Sports Optics division is a leading international provider of premium sports optics, responsible for sales, marketing and distribution of its state-of-the-art binoculars, spotting scopes, riflescopes and laser rangefinders throughout the United States and Canada. The company is headquartered in Chester, Virginia.
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The LensPen® is such an essential to keeping all kinds of optics ready for maximum performance, you’d think everyone would have at least one. It’s so simple, so effective and so dependable.
Small enough that you can clip it in your pocket or toss it in your bag, LensPen has two easily accessible working ends. Slide out the brush end first and use it to effectively remove all loose dust and dirt from the lens or eyepiece. The retractable brush, made from natural goat hair, is so gentle it can do no damage to the optics, yet it’s so hard-working the dust vanishes.
That still leaves those pesky fingerprints or other grease blemishes on the glass. No problem for LensPen. Just take the cap off the other end and the flexible chamois tip, which matches surface shapes and contours, is ready to work.
That chamois tip, embedded with a carbon compound, is ready to tackle the toughest prints. It’s essentially the same principle that makes the use of newspapers still a popular home remedy for cleaning windows – the same carbon compound is used in printer’s ink. And the cap has a pad of carbon compound to constantly refresh the chamois.
There’s never anything to spray on, nothing to dry out or wear out, nothing to replace, so there’s no “expiration date” to a LensPen. And you can use it with confidence – whether you are in extreme desert heat or arctic cold – knowing that it can do no damage of any kind to your gear or the environment. LensPens are RoHS compliant and meet even California’s rigid Proposition 65 standards. And they sure can do a lot of good for your lenses.
All this and a LensPen costs less than $15!
For more information on LensPen products, go to www.lenspen.com. To see a demonstration, watch the “LensPen Lens Cleaning System” video at www.youtube.com/lenspennews.
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FOR IMMEDIATE RELEASE
Grand Rapids, MI – April 28, 2011 – Birdola Products is introducing two new blends to our popular Stacker cake line; Finch and Beetle. Stackers are round seed cakes for wild birds that stack onto the Stacker Stand feeder’s hanging post.
Finch Stacker is loaded with Nyjer seed, a favorite of all finches and many other small songbirds. The Beetle Stacker features freeze-dried beetle larvae to attract birds that like insects, as well as black oil sunflower seeds, the favorite of the majority of wild bird species. By adding these two new blends to our four existing blends (Multi-Bird, Cardinal, Woodpecker and No-Waste), a user can attract virtually any seed or insect-eating species with one feeder.
The Stacker Stand feeder has a durable, round plastic base, with a perch all around and drainage holes to keep the cakes dry. The post has a small hook at the top to make hanging simple. It is easy to clean and will last for years of use. It is an inexpensive entry to the world of wild bird feeding.
Birdola Products invented the cake-feeding concept for wild birds in 1988, and Birdola continues to be a leader in wildlife feeding innovations with the newest blends for its Stacker cake feeding system.
For additional information, contact:
Rick Savino
Phone: 800-247-2652, ext.13
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Bring the outdoors in with Easy Arranger™ and create lots of smiles. The reusable, bloom-shaped, bendable grid lets you arrange flowers from your garden. Available in sizes and shapes to fit any vase, the product retails for a suggested $6 and can be merchandised wherever garden gifts are sold.
“My customers love Easy Arranger. This product complements their love of nature and the outdoors. I highly recommend carrying this line in your store.”
-Meredith, owner of Wild Birds Unlimited in Richmond, Virginia
Several Wild Birds Unlimited retailers found our product and raved at how well it sells in their stores – who knew! Today we are an approved Wild Birds Unlimited vendor and building relationships with birding retailers nationwide.
For more information visit www.EasyArranger.com
MEDIA CONTACT
Lisa Waddington
321.663.1294
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Longdown Management, Inc. • P.O. Box 1440 • Land O' Lakes, FL 34639 • (813) 995-2804
